How to Market a Book with Social Media

Despite large-scale marketing campaigns by publishing giants, it’s widely known and accepted that selling books is a word of mouth business. This phenomenon makes social media a natural fit for growing interest in any book title.

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Although social media networks vary in functionality and focus, all are based on users sharing information they care about. If you’ve written a book that you believe others should care about then you’re already halfway there. The ‘there’ in this case is the end goal for every author’s book: getting it into reader’s hands. In some cases this means selling books while in others, it may mean ebook downloads.

Though social media can be a powerful tool helping get your book out to the reading public, the most important thing to remember is that social media doesn’t sell books (or anything well for that matter).

Think of social networks as a circle of friends sitting in a room. One friend may be recommending a new soda flavour. The more excited she is about the new soda, the more excited her friends will be. The more she recommends the new flavour, the more likely her friends are to try it.

Now imagine Sam, from that circle of friends, receives a call about the same new soda flavour. The person on the line uses Sam’s name and is equally excited about the new flavour. Sam realises she doesn’t know the person on the phone. The only reason he’s calling her is to sell her on a new soda flavour. She hangs up the phone and continues talking to her friends.

Avoid the second scenario when using social media and aim for the first by using the E3 approach.

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Engage, Entertain, Enlighten

Engage

Social media is about interactivity. It’s not banner marketing, the equivalent of posting link after link of a ‘Buy Now’ page on Twitter. That kind of behaviour is an easy way to be ‘unfollowed’ or blocked. Just like the scenario with the circle of friends, your objective should be to engage others in conversation across your social networks. This means responding as well as starting conversation. Comment with some degree of frequency. Replying to posts from other users and on blogs related to your book builds visibility and trust. It also presents an opportunity for you to add value to the network and bring attention to your book.

Entertain

There’s no getting around the enjoyment of using social networks. Reading updates, watching videos, browsing pics and the rest are what keeps us coming back to our favourite networks. As an author, you’re at a unique advantage when it comes to providing text-based entertainment. Create a system that allows you to share snippets of your book or subject that is amusing, scary, adventurous or fantastic. Be sure to use the format that will hook your book’s target audience. Non-fiction authors can share relevant links from current events or elsewhere in the blogosphere. Always keep the content fresh and unique.

Enlighten

Social media is changing the way we learn, research and receive news. Use this as an opportunity to add tremendous value to your social networks. If you’re writing a book on the benefits of exercise, you can create an endless stream of information to share that will help many people significantly. When you’re able to enrich other’s lives with information that broadens their horizons in some way, you become a trusted source.

If you can routinely organise your social media marketing efforts with one of three on this list, you’re off to a great start in achieving your goal. Use all three consistently and you’ll be sure to exceed those goals.

Email Marketing vs Social Media [Infographic]

Does your business utilise email marketing or social media, or both? What’s the difference in customer engagement between the two? This infographic breaks down the different components of email marketing and social media and how they could benefit your business.

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Job Hunting with Social Media

In the past, when a job seeker needed to network it meant going to the local Chamber of Commerce breakfast and passing out business cards to potential leads. While this method certainly still has its merits, the advent of social media means there are even more tools in the job seeker’s tool box. Today, in addition to the Rotary Club, Kiwanis Club and Moose Lodge, there is Facebook, Twitter and LinkedIn. Don’t be intimidated by online networking, embrace it with these three strategies.

 

Start Now

Do not wait until it is time to start looking for a new career or job to start building a network. Countless contacts will have slipped by in the interim between the inevitable job searches. Consequential online identities take time and effort to craft, so start today. If it helps create a schedule of weekly entries to make on Twitter Facebook and LinkedIn to get started.

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Do not Fear The Beast!

Facebook has come to dominate the online lives of many and those looking for work are no different. Being an active member of Facebook does not need to be a frightening concept as long as certain basic rules are followed. First things first, set the privacy settings. Facebook is known for changing these every once in a while so it pays to regularly check them to be sure the embarrassing pictures from that bachelor party stay for ‘friends eyes only’.

Use Facebook for what it was intended for and feel free to include past times, hobbies and humour, just be sure anything that is visible is something that could be mentioned safely in an interview. Do not forget to add info to the profile section that deals with career related goals or achievements.

Keep Active

Relationships online take time to develop just as they do in the ‘real’ world. Start following others that you want to follow you and be sure to check in and comment regularly. Remember that a live person is on the other end of that post and treat them with respect. The golden rule applies here, ‘do unto others as you would have done onto you’. If it would not be acceptable to do in person, then do not do it on Twitter.

With so many tools at the modern day job hunter’s disposal it can take some time to weed through them all and decide on a course of action. In fact, simply becoming good at navigating the social media jungle can be an important job skill. Treat these three tips as a starting block and begin to create a positive and beneficial online identity today.

Social Media Cheat Sheet [Infographic]

So, you want to use social media to promote your business or brand but you don’t quite know where to start. This great infographic cheat sheet is a great way help you determine which social platform to use.

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Once you have set up your social media accounts, contact us to see how we can help boost your social presence with our high-quality social signals. Choose one of our packages or create your own custom package and start gaining a wider audience for your content!

Is Social Media Good for Social Enterprise?

How is Social Media Being Used?

After doing an informal review of local nonprofits and social sector organisations in the Durham Region, it is clear that some are doing a fantastic job at using social media to enhance their efforts in reaching their communities and expanding their reach. Some are using social media but not as effectively as they could. Others are not using it at all.

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There is a myriad of books and web sites in the marketplace which provide solid reasons to engage through social media, and offer simple guidelines for using this approach as part of the “marketing mix” for nonprofits and others in this sector. The problem remains that many social sector organisations don’t even use the term “marketing mix” in their vocabulary. The blending of social benefit values and business principles forms the basis of social innovation and social enterprise. In order to truly benefit from the Web 2.0 world, organisations must adapt their thinking and expand their traditional out reach and public relations activities to include the internet and social media.

Mistakes That Organisations Make

Whether you consider private sector, government/public sector or nonprofit/social sector organisations, the biggest mistake made is not taking time to understand the medium. Social media is just that – social. The organisations that have entered this environment unprepared are glaringly misunderstanding the potential impact and utility of the internet. The principle is the same for any marketing strategy. A mass mailing piece would not be used when a print media advertisement would be more appropriate, for example. A radio advertisement would not be purchased without negotiating an appropriate rate. These traditional forms of advertising and marketing are still relevant, but they act as one-way communication tools. This is the comfort zone for many organisations. Sending out messages to promote their message, sell their product, or push their agenda, the only way they know how to communicate with their audience is by delivering the message and hoping for the best.

Social media, in contrast, is most effective when it is used as an interactive tool. The communication flows both directions. Feed back is more important than messaging at times. Feed back informs the message. This interaction allows the organisations to have real time input on the impact of their messaging. This collaborative approach can provide an opportunity for the organisations to grow and improve. This is true for any sector. However, for the social sector, the capacity building and the development of social capital and community engagement that emerge from the effective use of social media are powerful tools.

It is nearly impossible to convince organisations to adopt this approach if their leaders are not familiar with it. Leaders will not buy in if they cannot see, first hand, the value of social media. Board members and senior staff must participate directly.

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Effective Use of Social Media

Again, the options available are endless. The appropriate medium must be identified. The marketing plan must be established and the goals of that plan must be clearly identified. With targeted use of the right mix of social media, the social enterprise or nonprofit can utilise this approach successfully. The team needs to be committed to making it work, and must dedicate enough time to developing this tool. Social media is all about developing relationships. This takes time, and it takes commitment, as any relationship does.

The effective use of social media is consistent across all sectors. It does not matter whether the organisations is selling running shoes, providing a public service, or promoting a social cause to reduce poverty or change people’s behaviour, the use of two-way communication and real time feed back and input have the same value and impact on the achievement of the goals of the organisations in any sector.

In any given situation, if the organisations does not have the resources internally to pursue this approach, it may be worthwhile engaging a professional to get it on the right track. A consultant can assist with a marketing plan, and its implementation. A major component of the implementation should be the training of staff to continue the efforts set out in the plan.

The 10 Commandments of Typography [Infographic]

The type of font you use on any marketing, whether it be digital or print, is key to the success of your strategy. It’s surprising to see how many businesses can get this simple design aspect very wrong.

Use this great infographic to guide you through the world of typography.

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10 Ways Infographics Immediately Benefit Your Business [Infographic]

You hear a lot about infographics being key to any business. But why? This great infographic will outline 10 ways it will help your business.

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How Social Media Increases Sales

Internet entrepreneurs are unanimous in regard to their praises and accolades of social media. Social media strategies provide the necessary tools for small business organisations to be competitive, even against large multinational corporations. Needless to say, social media empowers the small and aspiring entrepreneurs of this generation.

The real issue on social media is how does it increase sales? How can businesses increase sales using social media?

Of course, social media platforms like Facebook, Twitter, Multiply, MySpace, LinkedIn, Flickr, YouTube and so on, attract huge numbers of visitors daily. These social media websites are home to a global audience of hundreds of millions, if not billions.

However, there is a staggering problem of how the opportunities provided by social media can be converted into sales and profit. Hence, the following are several ways on how businesses can increase sales through the use of social media.

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Social Media Increases Brand Awareness

The most obvious benefit a business can get from social media is an increase in brand awareness. Needless to say, brand awareness ultimately leads to sales and profit for companies. A major problem for most businesses is how to become a household name.

Rightly so, in this day and age when the Internet has become a part of the average household, penetrating social networking sites equates to penetrating households.

Social Media Can Be Extremely Wild and Viral

Social media can deliver huge amounts of traffic for your business’ website. Social media can be extremely wild and viral. It functions quite similarly to word of mouth. Social media users will often post reviews and comment on your business’ products and services.

There are a lot of simple ways that can catapult a viral social media campaign. A Facebook user’s “like” or a Twitter user’s “tweet” can be huge for a small business. Such simple acts can instantly drive traffic –and ultimately sales – for your business.

Social Media Connects Businesses with Their Customers

Social media gives entrepreneurs a better way to connect with their customers and prospects. Social media provides a sense of personality to businesses. It creates a friendly atmosphere which customers usually prefer.

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Social Media Results in More Proactive Customers

Social media allows customers and potential buyers to be more proactive. They are empowered by social media.

Through social media, people who are looking for a particular product or service can turn to the Internet. Eventually, they will be directed to the social media pages of businesses offering the products and services they need.

Social Complexity can help boost your online presence and gain a social following. Choose a package to best suit your needs or contact us today to create a custom package. Make your business go viral!

Top 6 Digital Marketing Trends [Infographic]

The digital world is a fast-paced, ever-changing landscape. Here are the top 6 digital marketing trends to look out for, courtesy of Emarsys.

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Need a boost for your social presence? Social Complexity can offer social media signals to help you gain a wider audience for the amazing content you’ve created. Choose one of our packages or contact us to create a custom package. Let’s make your business go viral!

The Formula for Digital Marketing Success [Infographic]

Need some inspiration to kickstart your digital marketing campaign? Why not incorporate this formula?

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To give your online presence a boost on social media, take a look at our packages or contact us for more information!